“Email is the king when it comes to marketing”. It is not just a saying but a fact. Be it for driving some good engagement or building relationships with your customers, email marketing plays a vital role in your e-commerce journey.
Getting a high ROI is what we all want. But to achieve it, you require a tool like email marketing software. So here, we are going to discuss the same.
We are sharing the 5 best email marketing services and software in 2021 that you must know if you aim to drive some crazy sales to your business.
#1. Constant Contact
Constant Contact is known to be the best email marketing service all across the globe. With the help of this software, you can not just manage your emails but also the marketing calendar, contacts, email lists, templates, etc. Moreover, the UI of the tool seems to be very easy and user-friendly.
You will get many built-in social media sharing tools, unlimited emails, hassle-free tracking & reporting, Facebook ads integration, free image library, etc. You can get started with the tool with its 60-day free trial where you even don’t require a credit card. After that, you can continue the services for $20 per month or so.
Some other known features of this software are drip campaigns, email automation, online donation, survey, and polls, along with a subject line that can aid you in maximizing your open rate.
With the help of SendinBlue, you can send more than 30 million automated emails and texts daily, which is enormous. It has both pro-level and beginner-friendly automation tools that will help you create the workflow, send transactional emails, follow-up emails, etc.
You can either continue with their free-of-cost plan to send up to 300 emails per day or upgrade to their premium versions, where you need to pay $25 minimum per month. It will include many other features as per your plan.
If you check their premium plans, you will find many features such as sales CRM, live chat, landing page builder along with Facebook ads integration. You will also get a separate SMTP bulk email marketing service that can be used to power the automated emails from your site.
If you’re not looking for so many emails a day, Moonsend can also fit your bill perfectly as it also offers various features at a very affordable price.
It is also among the top best email marketing services and software in 2021. You can create your landing pages, subscription forms, and email newsletter campaign real quick.
The pricing of the software isn’t very costly. You can also continue with the free version to send unlimited email campaigns with limiting 1,000 subscribers. On the other hand, if you use the paid version, you need to pay a minimum of $8 per month and get up to 200,000 subscribers with many advanced features.
As compared to the other email marketing service and software, Drip is relatively new software. However, that doesn’t make the tool any less. It is an apt tool for new e-commerce merchants as they offer the same powerful automation and segmentation tools for email marketing for smaller and large e-commerce stores. You can also add pop-ups to your website to get more leads.
Some other known features of this tool are brilliant email segmenting, intelligent marketing automation tool, list groups, visual automation workflow builder, and split testing features. With these features, targeting customers will get an easy task for any business. In addition, you can send bulk emails and connect with every customer on a personal level.
Coming to the pricing of the software, you can try their free trial and upgrade for $49 per month for using all the features. They also have a feature called SMS notification, which will help you connect with the customers on email and SMS.
One of the most prominent, oldest, and trusted email marketing services and software we can use is AWeber. They have some ready-made HTML email templates, email tracking with insights, a/b testing, autoresponders, and list management.
Users can also enjoy tag-based subscriber segmentation, automatic RSS-to-email, AMA emails, etc. Their wide range of tools is perfect for both small and medium businesses to help them with email marketing. Also, it is one of the most easy-to-use tools which you can set up without needing any expertise.
The pricing part is also affordable for many as it has a free plan that limits you to 500 subscribers. But if you want to use the paid version, you can get started with as low as $19 per month and enjoy unlimited advanced features.
So that was all about the top email marketing services and software you need to know. Pick any of these as all of the listed software is legitimate, reliable, and highly productive.